Direct routesare the best routes.
Kord Direct, LLC is a nationally recognized direct marketing agency with decades of experience in Financial Services. Artificial Intelligence (AI) is overly saturating the market today, inundating prospects with offers and making lead generation less effective and more expensive. Our programs use AI solutions but with more traditional direct tactics. It works, better today than yesterday.
Frictionlesslead generation.
Leads that are designed to be closed. We create a complete ecosystem that makes it EASY on your target customers to do business with you. FRICTIONLESS. We do it by combining artificial intelligence with direct mail, digital direct, list development, and social media.
Fig. 01
Direct Marketing Made Strategic
Direct mail, direct e-mail, direct text, direct engagement, social media
How Kord Direct works
Take Control
A well-designed direct marketing program is integrated into your overall business model, giving leadership control over revenue and profitability.
Test to Win
Every tactic of your direct marketing model is controlled and tested through a comprehensive A/B testing program.
Made to Close
It's more than just the volume of leads, it's about the quality of the lead and the tactical process used to close the lead
A proventrack record.
Success comes from experience. Selling loans and leases. Selling financial software. Driving volume and reducing costs. We've generated leads for publicly traded companies, regional banks, fintechs and successfully started and sold multiple privately held Fintech companies.
Measurement over guesswork
Guessing isexpensive.Testing is not.
Direct marketing isthe lost art oflead generation.
Every strategy is comprised four major tactics . Your success is based on the coordination and implementation of these tactics. They must work together. This is the art of lead generation.
List
Who you contact is a matter of database development built from multiple sources and compounded in value over time.
Offer
Why you are important to the prospect is about generating a meaningful and personalized offer.
Timing
When you send it can mean the difference between success and failure. Capital needs are seasonal and event-driven.
Piece
What you send needs to get through the clutter of marketing messages that customers are inundated with ... creative pieces work well.
Specimen set. List, offer, timing, piece.
An holistic strategy based on innovative and effective tactics.
List Development
Sourcing, hygiene, modeling, suppression, segmentation.
Direct Mail
More powerful today than it has been in years.
Direct E-mail
Sequenced against the same list and offer logic.
Direct Text
Short-cycle, high-intent, permission-forward.
Social Media
Paid and organic reinforcement around the drop window.
Lead Processing
Landing pages, in-funnel comms, routing, remarketing.
Printing
Next Gen Digital Printing for Highly Personalized Contact
Graphic Design
Clean and professional design for brand promotion.
The products we promote and sell.
David KordMurray
Principal
An aerospace scientist who takes engineering discipline into the practical world of direct marketing. The International Space Station. The MX Missile (ICBM), The Space Shuttle. Best Selling Author. Chief Innovation Officer. Chief Product Officer. Serial Entrepreneur. Fintech Founder.
Aerospace engineer, entrepreneur , best-selling author, and innovation expert.
Penguin Publishing, 2009
Wall Street Journal Bestseller
INC. Magazine's Business Book of the Year
Translated into 14 languages
Borrowing Brilliance
The Six Steps to Business Innovation by Building on the Ideas of Others.
David Murray is an internationally recognized expert on business innovation. He was the Chief Innovation Officer at Intuit and then wrote about his experience in a best selling book called Borrowing Brilliance. It has been translated into more than 14 languages.. It was a best seller then and continues to sell today. David has conducted brainstorming sessions and innovation consulting with some of the most world's top companies including Google, Microsoft, Johnson & Johnson, Boeing, Pfizer, Intuit, H&R Block and others. The process defined in this book will be used to build your program. Every solution is customized. Every problem is unique. And every situation distinct.
It is the same sequence behind the direct programs on this page. A control package is a borrowed structure, tested against numbers instead of opinion, and improved on a schedule. Business Week called it “an entertaining, easy-to-read romp through the history of innovation, plus a method that appears to actually work.”
Defining
Define the problem you're trying to solve.
Borrowing
Borrow ideas from places with a similar problem.
Combining
Connect and combine these borrowed ideas.
Incubating
Allow the combinations to incubate into a solution.
Judging
Identify the strength and weakness of the solution.
Enhancing
Eliminate weak points while enhancing strong ones.
Start at the topof the funnel.
An engagement starts with a study of the business model and an audit of current direct performance. Defining the problem. A strategy is developed with a slew of unique tactics. These are then tested and perfected. This is more than just a campaign, it's part of your business mode. Everything begins at the top of the funnel.